Kings Of Indigo is a denim lifestyle brand, founded in Amsterdam in 2011 and distributed today through 350 retailers in 12 European countries and online. We’ve been sustainable since day one. ‘Doing It Right’ is our pledge, to do right by the planet and those we share it with. To do right by you. That means: no humans nor animals harmed, and every garment made with a conscience. No fast fashion. No greenwashing.

We are a rapidly growing organization run by a small team of passionate, ambitious professionals. We position ourselves as pioneers in this ever-changing sustainable fashion world, innovating with materials and sustainable production methods, constantly exploring how to reduce the impact on the planet and people; every garment made with a conscious.

We bring the best of both worlds in denim, the minimalistic beauty of pure, Japanese denim and the tough characteristics of the classic, American blue jeans. All Kings Of Indigo garments are designed to last long; quality wear for the next era.