<span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;A bit about what makes Boden, Boden\n\nContrarian. How else would you describe a man who left a good job in the city &ndash; working in New York during its shiny &rsquo;80s heyday no less &ndash; to set up a mail-order clothes company at a time when buying things that got delivered was considered a bit, well, joke-worthy? Or was he just lucky &ndash; right time, right place, right instinct?\n\nJohnnie launched Boden with a hand-drawn catalogue featuring eight menswear styles he wanted in his own wardrobe (and wanted to order from his armchair). That was 1991, and back then, catalogues for stylish people who like stylish clothes weren&rsquo;t really a &lsquo;thing&rsquo; in Britain.\n\nToday, after a wild, unpredictable and exciting 30 years, Boden is a global company but it still has the same family vibes. It&rsquo;s the opinion of the women in his life &ndash; his wife Sophie (who pushed him to follow his dream in the first place), his three discerning daughters and Johnnie&rsquo;s feisty female sidekick &ndash; Sprout the dog &ndash; that he values over anything.&quot;}" data-sheets-userformat="{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}">A bit about what makes Boden, Boden Contrarian. How else would you describe a man who left a good job in the city &ndash; working in New York during its shiny &rsquo;80s heyday no less &ndash; to set up a mail-order clothes company at a time when buying things that got delivered was considered a bit, well, joke-worthy? Or was he just lucky &ndash; right time, right place, right instinct? Johnnie launched Boden with a hand-drawn catalogue featuring eight menswear styles he wanted in his own wardrobe (and wanted to order from his armchair). That was 1991, and back then, catalogues for stylish people who like stylish clothes weren&rsquo;t really a &lsquo;thing&rsquo; in Britain. Today, after a wild, unpredictable and exciting 30 years, Boden is a global company but it still has the same family vibes. It&rsquo;s the opinion of the women in his life &ndash; his wife Sophie (who pushed him to follow his dream in the first place), his three discerning daughters and Johnnie&rsquo;s feisty female sidekick &ndash; Sprout the dog &ndash; that he values over anything.

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Introducing the Boden Rigid Cropped Flare Jeans, a stylish addition to any fashion-forward wardrobe. These on-trend jeans feature a flattering cropped flare silhouette, offering a modern twist on a classic style. Crafted from high-quality, rigid denim, these jeans provide a structured fit that holds its shape wear after wear. The light ecru color of these jeans adds a fresh and versatile touch to your outfit choices, making them perfect for both casual and dressed-up looks. The high waist design creates a flattering silhouette, while the cropped length showcases your footwear. Pair these Rigid Cropped Flare Jeans with a tucked-in blouse and heels for a chic evening look, or style them with a t-shirt and sneakers for a more laid-back vibe. Whatever the occasion, these Boden jeans will elevate your outfit effortlessly.

RIGID CROPPED FLARE JEANS ECR

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RIGID CROPPED FLARE JEANS ECR

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