<h3 dir="ltr">YOU WEAR JEANS. YOU LIVE IN LEVI'S.</h3>
In 1853, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush. While he was working, he recognized a need among hardworking people: clothes built to endure anything. He and tailor Jacob Davis combined copper rivet reinforcements with tough denim, leading to the first manufactured waist overalls in 1873. Today, we call them "blue jeans."
What started as an invention for the American worker became the uniform of progress. Worn by miners, cowboys, rebels, rock stars, presidents and everyday men and women, these functional pieces were the clothes people not only worked in&mdash;they lived their lives in, too. But Levi&rsquo;s&reg; are more than that. They&rsquo;re the purest wearable form of authentic self-expression. They bear the markings of life, the shapes of our bodies, the memories of our adventures. Levi Strauss &amp; Co. is one of the world&rsquo;s largest apparel companies and a global leader in jeans.&nbsp;
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You Never Thought It Was Possible, But Then It Happened: Your Favorite Jeans Meet Your Favorite Decade. We Designed These 501® '90S Jeans With A Classic Mid-Rise And A Loose, Straight Fit With Just The Right Amount Of Bagginess Through The Leg. They'Re The Vintage Jeans You'Ve Always Dreamed Of Finding At The Thrift Store, But Without All The Rummaging.

501 '90S PIECE OF HISTORY SELVEDGE

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Levi's
501 '90S PIECE OF HISTORY SELVEDGE

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